The events industry is forever evolving; hence it is essential to keep up with the new trends and changes to help organise the perfect and most suitable event for your audience. The coronavirus pandemic effectively collapsed the industry overnight; fortunately, it wasn’t that bad for those who were quick to adapt and introduce new changes to their events. As the events industry works to return to life before covid, there are some specific event trends and ideas that will be critical in 2022. Read on to discover our top 6 event industry trends we predict for 2022.
1. A Rise of Micro Events
Micro events are your standard typical events but with fewer attendees. The benefit of hosting such an event is that it allows events to be more meaningful and impactful. It will enable those attending the events to network better and connect with those in the room on a more 1-1 basis. Smaller events will also ensure that the event organiser can maintain covid guidelines to ensure all attendees’ safety. Micro events also tend to be much more cost-efficient and easier to organise as you cater to a smaller audience. This is most certainly an event trend that will continue to grow even more popular.
2. QR Codes To Access Information/Content
QR codes are another event trend that many businesses use by the day. Today, almost everyone has a smartphone, so accessing information, paying, and check-in in by simply scanning a QR code is a genius option. Even Vivus Create uses QR technology, so event organisers using the Vivus Create app can scan attendees’ QR code tickets to check them in to events. It is a contactless and hassle-free tool that lets people participate and carry out specific actions without much trouble.
3. Hybrid Events
The perfect mix of in-person and virtual events, hybrid events are one event trend that is here to stay and will still be extremely popular in the future. According to Markletic, the research disclosed that 86% of B2B organisations see a positive ROI of their hybrid events seven months after the event date. The reason is that hybrid events often turn out to be more effective as they cost less, tend to have a higher attendee rate, and allow individuals to network better. To read further about this popular event trend and its benefits, check out our blog, The Truth About Hybrid Events.
4. One Step More Closer To Sustainability
Moving into 2022, sustainability is one trend that will play a huge part in when events are being organised. Consumers are now becoming more politically and socially conscious in terms of their purchases and the brands they support. This puts pressure on organisations and businesses to ensure they play their part and incorporate sustainability into their business. It is vital that businesses adopt an eco-friendly approach when they are organising their events. This involves planning ways they reduce their carbon footprint through their chosen venue, food, materials needed for their events etc.
5. A Greater Emphasis On Safety
Despite the ease of restrictions and life trying to get back to normal, personal hygiene and specific safety measures are now expected not just in events but everywhere. People using venues will expect that hosts are placing particular safety measures to ensure that they cater to the well-being and safety of their attendees for the events they are attending. As people are so used to sanitising, social distancing and masks, some restrictions and safety measures planned for the event will allow the attendees to feel safe.
6. Digital Experiences
As technology evolves, new and new ways to enhance in-person events will involve lots of new technological advances. Examples of these digital experiences could include Al assistants (virtual assistants), facial recognition and the use of the Metaverse. The future of the events industry will undoubtedly involve a lot of technology and digital components. Incorporating elements of this trend from the beginning will help set your event apart from the rest.
What event trends are you predicting for 2022? Let us know in the comments!