According to Smart Insights, 58.4% of the world’s population uses social media. Social media is one of the most successful tools to help increase and engage your audience for your event if it is utilised correctly. Whether you are a content creator, event organiser, digital marketer or host, getting the word out about your event/service via social media is one of the best ways to do it. Here are our five top tips on what we think are the best ways to engage your audience through social media.
1. Creating Event Hashtags
Event organisers should ensure that they are creating hashtags that relate to their event. ￼It is also essential that the hashtag is used very often, meaning it is used before, during and after the event.
A hashtag is a feature on social media platforms that allows you to group content you have created around a particular topic. For an event organiser, such a feature will enable you to build hype and interest for your event before and after the event.￼￼ People can use this hashtag to share their experiences regarding the event to showcase their time, upload photos and leave reviews across social media.
To encourage users and attendees to use the event hashtags, event organisers can arrange rewards and incentives for the attendees to make them feel more encouraged to use the hashtags.
2. Launch Paid Social Media Advertisements
The more people hear about your event, the more sales you are likely to get. Promoting your content further via paid advertisement across different social media platforms will allow your content to reach a wider audience. Social media platforms such as Instagram, TikTok and Facebook also allow you to target your specific target audience and demographics to ensure that you are getting your money’s worth ultimately. Another great thing about social media advertising is that you can spend very little to lots of money on them. Even if you are a small to medium-sized events organiser/company, you can use social media advertising without spending a lot of money.
3. Posting Regularly and Consistently
Consistency is key! It is vital that event organisers and businesses update and regularly upload interactive, exciting and informative content across their social media platforms. The more you upload, the more likely it is that more and more people will see it.
Create uploading schedules based on your insights which showcase when your users are most active to receive maximum interaction on the content you upload. For example, Instagram gives business and creator accounts the option to view their insights when their users are most active to help ensure that they have the opportunity to upload at the correct time.
4. Creating AR Filters For Your Events
Augmented reality (AR) filters are digital filters and effects layered over real-life events and photos that your camera displays when you decide to use the feature. You can access them through different social media platforms such as TikTok, Instagram and Snapchat. To Engage Your Audience Via Social Media, by using AR filters, event organisers and businesses can create cool and exciting filters with their logos and images that link to the event for the attendees to use and share across social media.
5. Giveaways And Incentives
Event organisers and businesses can promote their events by creating giveaways and having incentives for their followers. They can host contests and reward those who purchase tickets to their events or enter the giveaway and follow them. This tip is a highly clever method as those participating in the giveaways may have to follow a rule such as ‘share this post‘, meaning they will then share the giveaway on their social media showing it to their family and friends. This means your event will be exposed to a whole new audience, creating an opportunity for more sales and new followers.
Social media is a potent tool to engage your audience and create an overall successful event. By using and incorporating some of the tips mentioned above, you will hopefully be able to achieve your desired engagement and success for your events.